Helping Families Plan for the Care of Aging Loved Ones.

We educate, empower, and equip you to proactively make informed decisions about the long-term care and well-being of those who matter most.

Families Are Often Unprepared for Crisis

Families Are Forced To Guess

Many families don't know their loved one's wishes regarding healthcare, housing, finances, or future care until a crisis occurs.

Caregivers Feel Overwhelmed

Adult children and caregivers are often left carrying enormous responsibility without a clear roadmap.

Important Decisions Become More Difficult

Without preparation, families experience greater stress, uncertainty, conflict, and emotional burden.

Four people, two elderly women and two middle-aged men, sitting on a beige sofa in a well-lit living room, looking at a document together.

We Help You Create Clarity Before Crisis Arrives

Know What Matters Most

Have meaningful conversations that help you understand and document your loved one's wishes.

Feel Prepared Instead Of Overwhelmed

Access practical tools, education, and resources that simplify complex decisions.

Move Forward With Confidence

Make informed decisions that protect dignity, reduce stress, and provide peace of mind.

A senior man and a woman are walking together in a park, smiling at each other, surrounded by green trees.

Meet Cheri Hudgins, Founder of Time for the Talk

For more than 25 years, Cheri Hudgins has helped older adults, caregivers, and families navigate some of life's most important decisions. As a healthcare executive, educator, entrepreneur, and Chief Operating Officer of Rose of Sharon's Senior Villa in Chattanooga, she has guided hundreds of families through conversations about aging, caregiving, healthcare, finances, housing, and end-of-life planning. Through that experience, Cheri discovered that many families aren't unprepared because they don't care—they're unprepared because no one taught them what questions to ask.

That realization led her to create Time for the Talk, an educational movement dedicated to helping families have meaningful conversations before a crisis occurs. Through conferences, workshops, and practical resources, Cheri equips people to make informed decisions about healthcare wishes, caregiving plans, important documents, and other critical life matters. Her mission is simple: to help families move from reactive to proactive planning, creating greater clarity, confidence, and peace of mind for the future.

A confident woman with natural curly hair, wearing a white top with black accents, accessorized with yellow jewelry, standing with arms crossed beside a red brick wall.

What Are the Next Steps?

Step 1 - Start the Conversation

Use the workbook series and educational resources to begin discussing future care, healthcare wishes, finances, and housing preferences.

Step 2 - Create a Family Plan

Document important decisions, organize information, and identify available resources.

Step 3 - Move Forward With Confidence

Know your family is prepared to make informed decisions when life changes.

Set of four spiral-bound books titled 'Time for the Talk' by Cheri Hudgins, featuring images of diverse older adults sharing stories and laughter, on a dark wooden surface.

The Mission of Time for the Talk

Time for the Talk exists to change the trajectory of families by encouraging proactive conversations instead of reactive decisions. Through education, community conversations, and practical resources, it empowers individuals to prepare with purpose, protect what matters most, and navigate aging and caregiving with confidence, clarity, and compassion.